The paint belong to the category of light chemical industries, using simple machines and plant. Moreover, its power and fuel consumption forms a minor cost factor. All in all the investment factor is negligible compared to the large chemical industries. The industry is raw material intensive industry and raw materials account for 70-80% of the total cost of the paint.
India is fortunate in that a Number of Paint raw material such as barytes, gypsum, china, clay, matural yellow and red oxide of iron shellac, rosin, linseed, castor, oil, glycErin, white spirit, vegetables turpentine solvent naphtha and denatured spirit are available endogenously.
Manufacturing pigment and color such as titanium dioxide, zinc and lead pigment chrome oxide green, synthetic red oxide of iron and coal tar also available in the country.
The era of paint industry in India started in 1902 when Shalimar paints, color and varnish company was set up in Colcutta. But the real growth started after the outbreak of second World war. At this time several new Paint manufacturing units, promote by foreign companies as well as indian entrepreneurs, were set up.
The present day Giants Asian paints was also started during the same period(1942) this fully indian company become the antion largest paint pruducer in the next 25 years (1967). After independence, the Paint industry grow steadily both in terms of paint produced and Number of manufactures. The turnover of paint industry has growth from 20 crores (200 millions) in 1950 to 200 crores (2 billion) in 993 a hundredfold increase in only 43 years.
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